Situation Analysis
HONOR (Huawei), a Chinese smartphone brand in the cluttered Indian market, decided to leverage the festival of lights, Diwali, the biggest celebration in India of shared joy and family, to connect with consumers. Like Christmas in other countries, it is the festival of gifting, and for brands, a time to really put their best foot forward. HONOR decided to go beyond the usual discounts and offers and based its campaign on relationships and togetherness. Because of busy schedules and socio-cultural changes, people tend to grow apart. And yet, for Diwali, come what may, people always make time for...