Hot Octopuss: Show Stigma the Finger

Hot Octopuss, a sex toy brand, increased awareness and launched its new finger toy in the US by creating Show Stigma The Finger, a campaign that used activists to highlight stigmas stopping women from achieving sexual fulfilment.

Welcome to Show Stigma The Finger - a hard-hitting campaign shining the light on stigmas standing in the way of women achieving sexual fulfilment.

Starring six brave activists wearing nothing but the middle finger, this was the campaign that would go on to be banned by the advertising authorities, find its home in Manhattan, achieve widespread press coverage and social media support and most im