Hungarian Telekom : Senior Gamer Club

Telecoms company Telekom, used a native media campaign with gaming as its central idea to teach digital skills to grandparents in Hungary.

Campaign details

Brand: Hungarian Telekom Agency: Uniomedia


Hungarian population is ageing rapidly, while their digital literacy is very low: 19% of the total population is over 65 but only 6% of Hungarian Facebook users come from this age group. 64% of them uses the internet less than once per month and just

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