Hungarian Telekom : Senior Gamer Club

Telecoms company Telekom, used a native media campaign with gaming as its central idea to teach digital skills to grandparents in Hungary.

Campaign details

Brand: Hungarian Telekom Agency: Uniomedia

Summary

Hungarian population is ageing rapidly, while their digital literacy is very low: 19% of the total population is over 65 but only 6% of Hungarian Facebook users come from this age group. 64% of them uses the internet less than once per month and just

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands