IBM: Enabling the First Virtual US Open

IBM, a tech company, rethought its strategy for the 2020 US Open tennis tournament and leveraged its AI computer system, Watson, to deliver a digital experience to fans.

Campaign details

Brand: IBM Advertiser: IBM

On June 17th the USTA announced that the 2020 US Open would be a spectator-less tournament, giving our team 12 weeks to re-imagine our entire event activation.

The 29-year partnership between IBM & The USTA

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