iCAD Inc: Nothing Artificial About It – A PR Launch for an AI Mammography Solution

iCAD, a medical device manufacturer, developed a creative, multi-pronged campaign to promote its AI-powered solutions among healthcare and consumer-facing audiences in the US.

Brief Description of Assignment

Background

As a global medical technology leader providing innovative cancer detection and therapy solutions, metro Boston-based iCAD Inc. (NASDAQ: ICAD), is dedicated to developing innovative technology solutions that utilize artificial intelligence (Al) to better empower and support radiologists.

Despite being in business for several decades, iCAD suffered from limited visibility about its Al-empowered solutions beyond vertical industry publications. Prior to working with ARPR, iCAD was dominated by its major competitor, Hologic, in terms of share of voice and most importantly sales. Even though iCAD has arguably the most innovative Al-empowered solutions on the market this was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands