IKEA: Meatballs at Home

IKEA, a flat-pack furniture brand, released a recipe so people could make the brand's iconic meatballs at home during the COVID-19 pandemic in the UK.

In Brief

In the midst of lockdown, IKEA wanted a campaign that would keep the brand front-of-mind and relevant to its audience while its stores were closed.

We came up with the simple but immensely effective idea of releasing its IKEA Meatballs recipe to the world - so fans could enjoy the dish despite not being able to buy it ready-made.

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