IKEA: Paternity Leave

IKEA, a furniture brand, released a set of voting instructions in the brand's typical style in the run up to a referendum on paternity leave in Switzerland.

Initial situation and challenge

On September 27, 2020, Swiss voters went to the polls to vote on whether to guarantee two weeks of paternity leave. The bill was opposed in conservative circles and by some business leaders. In the run-up to the vote, IKEA Switzerland wanted to posit

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands