Indeed: Tick Tock Till Bedtime

Indeed, an employment search engine, promoted its brand among UK parents by creating a bedtime story in print and on social which celebrated flexible working and making it home for their children's bedtime.

Summary

Once upon a time there was a global job site called Indeed. It wanted to explore why workers across the land wanted to change their jobs and place itself at the centre of these conversations.

Devised and delivered by a funny fellow called Tin Man, working parents became the hero of our tale and a bedtime story called became their saviour.