Infiniti: Innovative Launches in a COVID World

Infiniti, the luxury division of automobile brand Nissan, transformed how new-car debuts could be handled virtually and responsibly in a rapidly changing world with its global campaign.

Campaign details

Brand: Infiniti Advertiser: Nissan Agency: Live Nation, imre

Background

The effects of a global pandemic changed nearly every facet of life last year. In business and marketing, "adaptation" and "innovation" were essential tools for success in 2020.

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