International Rescue Committee: Saving Lives in Yemen

The International Rescue Committee’s (IRC), a humanitarian aid organisation, increased US awareness and support for the crisis in the Yemen by hosting ABC News' late-night news program, ABC Nightline.

Situation Analysis

Four years of war in Yemen has led to the largest humanitarian crisis in the world. More than 22 million Yemeni civilians are in need of humanitarian aid and almost 10 million people are on the brink of starvation. In January 2018, in line with the International Rescue Committee's (IRC) mission to respond to the world's worst humanitarian crises,the IRC's Communications and Advocacy teams identified ending the humanitarian crisis in Yemen as a major organizational priority.

We knew that undertaking a bold public campaign on Yemen was a significant risk for the organization - not just for our...

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