ITC Ltd: Classmate – Much more than a Notebook!

ITC, an Indian stationery company, promoted its Classmate stationery brand by introducing an online shop where children could personalise their notebooks.

Campaign details

Agency: First Partners Brand: ITC Limited

Situational Analysis

Notebooks are considered as mere utility items with low involvement from the target audience

School notebooks are intrinsic part of childhood, of growing up and of the whole learning process which starts with notebooks being the first platform of expression for a child. A notebook is just not a notebook, it is the recorder of the first scrib

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