Jackson Hole Travel & Tourism Board: Tag responsibly, keep Jackson Hole wild

The Jackson Hole Travel & Tourism Board sought to help alleviate the unintended harm done by geotagging and create a national conversation about how to address this issue in the US via social media.

Campaign details

Brand: Jackson Hole Travel & Tourism Board Agency: Exponent PR

Jackson Hole, Wyoming, consists of 97% protected lands, making it a compelling destination for travelers seeking adventure, authenticity and rugged beauty. But with more people visiting than ever before, these fragile landscapes were threatened. The culprit? Instagram geotagging.

Thanks to geotagging, we can easily tell our friends and social followers where we've been. It creates cachet and even a sense of community and connection. But what was once an intimate moment in a remote place of beauty was now being instantly broadcast to millions. Social...

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