Jaguar Land Rover for International Women in Engineering Day: Girls Can Be Engineers Too

Jaguar Land Rover, an automotive brand, produced a short film that showed gender bias from a young age and encouraged more females to get into engineering by asking children to draw who they think would engineer a Range Rover Sport.

Executive Summary

Jaguar Land Rover briefed W to produce a trade campaign to 'celebrate' International Women in Engineering Day (INWED), however rather than a celebration, we wanted to focus on the small pool of talent. The UK has the lowest number of female engineeri

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