Janssen Slovakia: The Cost of Bad Mental Health

Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.

Context

  1. Indifference best describes mental health in Slovakia. Mental diseases go hand in hand with strong stigma and the public considers them a normal part of life.
  2. Slovak media mostly use negative connotations to write about mental diseases and the Slovak government and politicians have traditionally overlooked the field of psychiatry.
  3. We don't know exactly how many people suffer from mental health problems, as the state lacks exact data and the economic impact has never been quantified.
  4. Although Janssen is coming forth with new medicines to treat mental health problems such as schizophrenia and depression, this area of healthcare is...

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