Jo Malone London: Jasmine Sambac and Marigold Launch in India

Jo Malone London, a perfume and scented candle brand, holistically engaged the target audience in India by capturing the exact brand messaging on the India-inspired fragrance.

Campaign details

Agency: PR Pundit Public Relations Brand: Jo Malone London


The introduction of Jo Malone London's India inspired cologne intense - jasmine sambac & marigold (born in India with deep roots in local culture and tradition) in April 2018, offered a powerful, unique storytelling opportunity - inspiring us to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands