Jo Malone London: Jasmine Sambac and Marigold Launch in India

Jo Malone London, a perfume and scented candle brand, holistically engaged the target audience in India by capturing the exact brand messaging on the India-inspired fragrance.

Campaign details

Agency: PR Pundit Public Relations Brand: Jo Malone London

Overview

The introduction of Jo Malone London's India inspired cologne intense - jasmine sambac & marigold (born in India with deep roots in local culture and tradition) in April 2018, offered a powerful, unique storytelling opportunity - inspiring us to

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