John Deere: The Farm Must Go On

John Deere, an agricultural machinery manufacturer, partnered with non-profit organisation Farm Rescue to raise money to help Farm Rescue gather volunteers to provide assistance to farmers in the USA.

Campaign details

Brand: John Deere Advertiser: John Deere Agency: Edelman, United Entertainment Group, imre

Challenge & Situational Analysis

COVID Setbacks

Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain.

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