Johnson & Johnson: J&J Takes Over #JPM17

Johnson & Johnson, a pharmaceutical and consumer packaged goods manufacturing company, launched a campaign in the US to raise brand awareness and perception, and establish itself as the leading corporate voice connecting humanistic stories with medical innovation.

Campaign details

Advertiser: Johnson & Johnson Agency: Marina Maher Communications (MMC)

Situation analysis

For the last 35 years, industry leaders, entrepreneurs, investors and media have converged in San Francisco for the J.P. Morgan (JPM) Healthcare Conference—the Super Bowl of biotech—to discuss the future of healthcare. Johnson & Johns