Johnson & Johnson Vision: Putting eye care on the health agenda

ACUVUE, a brand of contact lenses, redefined how people perceived eye care in Singapore with its influencer strategy.

Vision (IM)Possible

Let s face it. Contact lenses aren't sexy.

Some of us don't need them; some of us only wear them because we have to. But we don't often think of them as an extension of our personalities. We don't post about them on Instagram. We aren't on waitlists for the latest lenses.

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