KDDI: Let’s connect Santaro

KKDI, a telco brand, leveraged the therapeutic qualities of colouring to raise spirits during the COVID-19 pandemic in Japan.
The Problem Faced

On account of the government's issued state of emergency due to the novel coronavirus, Japanese mobile phone company KDDI's au took measures to keep staff from being infected with a new type of commercial filming. They announced they would do an anim

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