Kern Pharma: Biosimilar Hunters – Playing for Change

Ken Pharma, a pharmaceutical company, launched a strategic campaign in Spain, to raise awareness of Biosimilars and ensure that the benefits of them reached pharmacists as well as doctors.

Insight

Biosimilars are not new drugs, but rather they are copies of biological drugs that have been used to treat many diseases and conditions. They are highly similar to originator biological agents but are less expensive. Biosimilars are expected to deliv

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands