THE WRONG KIND OF VIRAL: Evan Wilt was once the most hated man on the Internet after a photo, shared by his girlfriend Haley, showed him savagely biting into a KitKat® bar. Rather than breaking off a KitKat® "finger" Evan simply took one jaws-sized bite out of the entire bar. The Internet (naturally) had a strong reaction. One commenter wondered, "Does he eat a banana sideways?" The man was uncivilized. Others, including CNN's Jake Tapper, demanded that Haley "dump him immediately." Jake was not alone. In a Twitter poll, 52% of KitKat®fans voted...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.