Lenovo: New Realities Transforms Global POV on Empathy and Technology

Lenovo, a computer manufacturing company, launched a global short film series that used Virtual Reality to show people the stories of 10 extraordinary women leading the charge on critical issues.

Campaign details

Brand: Lenovo Advertiser: Legend Holdings Agency: Zeno Group

Our Challenge

While Lenovo is one of the world's largest technology companies, it also strives to empower people to use technology to instill hope and make the world a better place. So when its 2020 Empathy and Technology Report revealed that 78% of people believe empathetic because it helps them experience life through other people's eyes.