LG Electronics: Café OLED by LG

LG Electronics, a home electronics company, increased awareness of its OLED TVs in the US by launching Café OLED, a sensory pop-up that let customers see and taste the bright colours of OLED.

Challenge and Campaign Objective

It was early 2019 and we were coming off an incredibly successful CES where we had just launched the first ever Rollable OLED TV to rave reviews. However, we had work to do as this TV model wasn't available in market and had a price point above what

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