Libresse: The first menstruation themed live stream exhibition event of Libresse new product launch

Libresse, the feminine hygiene product brand, launched the 'Liberating Our Periods' campaign in China.

In 2020, Libresse launch the pioneering "Liberating Our Periods" campaign and gained an huge social impact. As female consumption keeps upgrading in 2021, Libresse launches a high-end product line to fit two market demands - 1) after Covid-19, privat

Campaign widely spread from core fans to public and drove traffic to ecommerce.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands