Lidl Romania: Lidl's Best Hater Fan

Lidl, the discount supermarket chain, increased reach and engagement on Facebook in Romania by acknowledging its haters online.

In April 2018 Lidl Romania reached 2,000,000+ fans on the local Facebook page, a great opportunity, not only to celebrate in a very creative way, but also to take a deeper look at our community and identify those fans who have always been there for u Unlike many other brands, we, at Lidl Romania, also took a look at those fans who have intensely expressed their disapproval on almost all of our actions, those who never missed a chance to make their voice heard and, let's be honest, those who gave our Social Media Team a hard time, but also helped us improve –our products and services. We decided to acknowledge publicly the grumpiest fan, admitting not only that we have haters, but also that a critical attitude has a very important role in a business success.

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