LinkedIn: Changemakers

LinkedIn, a professional networking website, improved brand awareness and brand perception with its 12-month influencer programme LinkedIn Changemakers.

Summary

Long-standing client, LinkedIn, challenged Brands2Life to create a campaign that humanised the brand beyond the corporate world and drove quality conversation on its platform.

Social listening revealed the most talked- about issues - on LinkedIn and beyond - affecting the world of work (diversity and inclusion, mental health, sustainability, disability, flexible working); we felt a force- for-good influencer campaign was p

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