Lithuanian Festivals Association: A public initiative 'Freedom to Rock'n'Roll'

Lithuanian Festivals Association, a group representing festival-goers and organisers, launched the Freedom to Rock'n'Roll initiative in Lithuania to counter new legislation forbidding alcohol sale at mass events.

Campaign details

Brand: Festivaliu aljansas Agency: Fabula Hill+Knowlton Strategies

Summary of the campaign

Lithuanian politics announced an intent to ban alcohol sales in mass events (music festivals, art exhibitions, concerts incl.). Music and culture

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