Lufthansa: #SayYesToEurope

Lufthansa, an airline company, encouraged the German public to vote in the European elections by creating once-in-a-lifetime polling stations that allowed people to vote in places they usually can't access.

Assignment

Despite Brexit and the rise of extreme right-wing parties, fewer and fewer Germans cared about the European elections. Only 48% voted in the last election. Lufthansa, Europe's biggest airline, wanted to raise awareness for the elections and motivate people to vote.

Challenge

Elections for the European Parliament take place every five years.

While European political parties have the right to campaign EU-wide for the European elections, campaigns still take place through national election campaigns. Only 48.1% of eligible voters in Germany turned up at the last European election, one reason for this being that the process of voting in...

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