Lysol: Teddy Repair

Lysol, a brand of cleaning and disinfecting products, promoted its laundry sanitizer in the US by creating a teddy bear repair centre that fixed damaged teddy bears while highlighting to parents the number of bacteria they hold.

Aspiration and ambition

In 2017, Lysol® introduced Lysol Laundry Sanitizer. Unlike regular laundry detergents, Lysol Laundry Sanitizer is designed to kill bacteria that live on washable fabrics, a benefit our target audience – parents – could clearly appreciate. Our aspirat

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