Mastercard: An Invitation to Approach

Mastercard, a financial services company, utilised its partnership with CONMEBOL America's Cup Brazil to distribute match tickets to opinion leaders and launch exclusive interviews to increase awareness of its contactless payments in stadiums.

Introduction

How do you leverage a sports sponsorship to boost business goals? For Mastercard, the answer was to develop an integrated marketing and communications campaign with a creative concept that delivered functional and aspirational ideas to consumers....