Mattel: Celebrating the 60th anniversary of Barbie

Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a-kind dolls modelled on various female role models and raising funds for organisations aimed at leveling the playing field for women.

Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl. The average lifecycle of a toy is three to five years, but Barbie, the brand that invented the fashion doll category, has stood the test of time. Spanning three generations

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