Michaels: Mobilizing Michaels To Deliver For Its Makers

Michaels, an arts and crafts company, supported its US customers in their arts endeavours during the COVID-19 lockdown, despite its stores being closed.

Campaign details

Brand: Michaels Advertiser: The Michaels Companies / The Blackstone Group Agency: Zeno Group


With the coronavirus and lockdowns sweeping the world, businesses were quickly divided into "nonessential" and "essential" services. Given the stress relieving benefits of arts and crafts, Michaels deemed its stores to be an essential service and pus

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