Microsoft: Safe@Home

Microsoft, a technology company, increased awareness of issues of violence against women in South Africa by launching a hackathon to ideate technology-based solutions to the problem.

FleishmanHillard (FH) was tasked with launching the Safe@Home Hackathon South Africa, sponsored by Microsoft.

In 2030, people living in South Africa feel safe and have no fear of crime. They are safe at home, at school, at work and they enjoy active community life free of fear. Women can walk freely in the streets and children can play safely outside. - Nati

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands