Molson Canada: Make It Canadian

Molson Canadian, a lager brand, increased shared of voice and sales around Canada Day by launching a case of beers filled with Canadian competitor brands to encourage Canadians to drink homegrown beer to celebrate.

Campaign details

Brand: Molson Canada Advertiser: Molson Canada Agency: Citizen Relations Canada

The Brief & The Challenge

Brief

Molson Canadian is an inherently Canadian beer. Canadian is in the brand name after all. Our brief was to earn the nation's attention and get Canadians to proudly cheers with a Canadian beer on Canada Day.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands