Molson Canada: Make It Canadian

Molson Canadian, a lager brand, increased shared of voice and sales around Canada Day by launching a case of beers filled with Canadian competitor brands to encourage Canadians to drink homegrown beer to celebrate.

Campaign details

Brand: Molson Canada Advertiser: Molson Canada Agency: Citizen Relations Canada

The Brief & The Challenge


Molson Canadian is an inherently Canadian beer. Canadian is in the brand name after all. Our brief was to earn the nation's attention and get Canadians to proudly cheers with a Canadian beer on Canada Day.

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