MSD Romania: Protect her wings!

Pharmaceutical brand MSD Romania created a multi-platform educational campaign to raise awareness of cervical cancer and boost HPV vaccination rates in the country.

Campaign details

Brand: MSD Romania Agency: Rogalski Damaschin Public Relations

Brief Description of The Assignment

Cervical cancer is, in Romania, both an unaddressed burden and a "taboo" subject: in 2017, 2 out of 3 women were not getting tested against cervical cancer and 3 out 4 had never heard of the anti-HPV vaccine, the primary prevention method against the

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