MultiChoice Kenya: MultiChoice Talent Factory

Multichoice Kenya, an entertainment company, launched a series of events and press releases to increase awareness of its Multichoice Talent Factory (MTF), which aims to increase production of local film content in Africa and improve employment rates.

Description of Assignment

The MultiChoice Talent Factory (MTF), a Corporate Shared Value initiative, was launched by MultiChoice Kenya (MCK) in October 2018, with an aim to upskill the production of local content in the African film industry. The MTF's purpose is to develop the emerging TV and film talent in Africa by training interns for a period of 12 months with placements in production houses. This will be combined with a relevant postgraduate work-readiness academic programme accredited by a reputable institution, while simultaneously promoting the growth of local content. MTF Academies have been established in three key regions, East Kenya,...

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