Myanmar Post and Telecoms: Lighting the way forward

Myanmar Post and Telecommunications (MPT), the logistics and communications business, used a charitable donation and PR strategy to improve its reputation and build links with Myanmar’s monastic community.

Campaign details

Advertiser: Myanmar Post and Telecommunications Brand: Myanmar Post and Telecoms Agency: Echo Myanmar Country: Myanmar

In March 2016, Myanma Posts and Telecommunications (MPT), Myanmar's largest telco, contacted Echo after hearing about a CSR campaign we managed on behalf of local conglomerate Kanbawza Group. They wanted us to quote for a press conference around the

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