Retro Pitch Hits Emotional Touch Point with Reviewers
Nautilus tasked The Hoffman Agency with a post-launch reviews program for its new Schwinn Classic Cruiser. As you can see below, it's a beauty.
Combining a retro-style and modern features, it even incorporates an app allowing riders to play "paper boy/girl" as part of the workout.
Because Nautilus projected niche demand for the product, Product Marketing allocated only five bikes (which cost roughly $500 per unit) for product reviews. With the market saturated by exercise bikes — Nautilus by itself offers three bikes under three different brands — we needed to not...