Neste: The moment of truth

Neste, an engineering services company, encouraged policy makers not to ban combustion engines in Finland by subjecting researchers, journalists and its CEO to a lie detector test to prove there are no easy answers to the climate change debate.

The procedures and equipment of the polygraph test were real, bud due to restricted time and the wording of questions, no real analysis could be derived Prom the data. Our test subjects, however, did not know this.

With only weeks to go until the Finnish parliamentary elections, the overall discussion around climate change was running wild. On the other hand, some people said that Finland should not be concerned about climate change, others were talking about d

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands