Nestlé: MonnBienKale

Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.

Statement of Merit

According to psychologist Robert Cialdini's Laws of Persuasion, more particularly the Law of Reciprocity, if something is given away "for free," people are inclined to reciprocate.

In communications, the idea is to first Seek to Understand before being understood If one makes an honest attempt to understand his audience and their needs, then the audience is more inclined to respond in kind. The Nestle Breakfast campaign is an e

For total of 21 days, over five weeks, NPML embarked on a mobile bus tout to sensitize the population on the importance and benefits of a healthy breakfast.

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