Nestlé: The Little Book of Poo

Nestlé, a food brand, encouraged mothers-to-be in Hong Kong to ask their doctors about allergy prevention for their babies with its series The Little Book of Poo.

Summary

Nestlé's Medical Marketing team for instant formula Nan Pro wanted Hong Kong mums-to-be to do one thing: ask their doctors about allergy prevention. Easy task? Think again.

The best place to remind them to do this was in the waiting room, just before seeing the doctor. But walk into any clinic waiting room in Hong Kong and you are faced with a bewildering display of materials – posters, magazines, leaflets, stickers – o

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