NGO Vidchui: The Opera No One Heard

Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.

Campaign details

Brand: NGO VidchuiAgency: Gres Todorchuk PR

Challenge

Every 10th person in the world is losing their hearing. There are roughly 3 million Ukrainians with hearing impairments of different degree. 60% of cases of hearing loss can be prevented...