NGO Vidchui: The Opera No One Heard

Vidchui, an organisation that helps aurally impaired people, created a live opera stunt backed by social media to persuade young people in Ukraine to get their hearing checked.

Campaign details

Brand: NGO Vidchui Agency: Gres Todorchuk PR


Every 10th person in the world is losing their hearing. There are roughly 3 million Ukrainians with hearing impairments of different degree. 60% of cases of hearing loss can be prevented by prompt diagnosis. But in Ukraine, unlike in Europe, the issu

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