Novartis: How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent

Novartis, a pharmaceutical company, recast the pharmaceutical industry as the go-to destination for top tech talent.

Assignment:

Novartis was known as a global pharmaceutical, not a technology company. But that needed to change if it was going to realise the ambitious data and digital strategy that underpinned its roadmap to future success.

A commitment to data science and digital technologies was enshrined in Novartis' five key strategic pillars, along with a promise to embrace advanced analytics and artificial intelligence. And yet Novartis knew that technology meant nothing without t, recast Novartis as the go-to destination for top tech talent? How would this be the vehicle for a narrative that made clear: tech alone is not revolutionising medicine, but a powerful combination of brilliant biologists, chemists, clinicians and business minds, together with advanced technology and the untapped potential of data … this reimagining medicine.

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