Novartis: Keep It Pumping

Novartis, a pharmaceutical brand, increased awareness of Heart Failure in India by launching Keep It Pumping India, a 360-degree integrated campaign.

Background

Novartis India launched its blockbuster drug, 'Vymada' for Heart Failure in India, at the beginning of 2017. We initiated the campaign in December 2016 and our task was to continue raising awareness about Heart Failure, little understood by both pati

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