O2: Our Freedom Is (Still) Not Granted

O2, a telephone network provider, launched a campaign in the Czech Republic and Slovakia to raise public awareness of the Velvet Revolution.

Campaign details

Brand: O2 Czech Republic and O2 SlovakiaAgency: Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)

17th November 1989, Velvet revolution. Czechoslovakia got rid of harsh communist regime and set course towards democracy.

Today, our freedom is something we take for granted. We enjoy benefits of the Velvet revolution in our everyday lives with open borders, free media and flow of information, democratic election and many more.

However, the awareness about the events of 17th November is declining, especially among millennials. According to recent surveys, more than third of young Slovaks and almost as many young...

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