O2 Slovakia: #DontBeAPirate

O2, a telecommunications brand, discouraged young drivers from using their phones at the wheel in Slovakia by getting a key influencer to livestream being caught on his phone while driving.

Executive Summary

Using a smartphone behind the wheel can have fatal consequences. At 02, we are responsible, and we are the first mobile carrier in Slovakia to act against using phone while driving.

In a campaign aimed at young drivers, we engaged 20 top influencers. Our main character got caught by police while streaming his drive.

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