Pampers for Preemies

Pampers, the nappy brand, took their purpose of ensuring the happy and healthy development for every baby to premature babies in India.

Campaign details

Agency: 20:20 MSL Brand: Pampers

Situation Analysis

India sees the highest number of premature baby births in the world (approximately 3.5 million every year, According to Born Too Soon: The Global Action Report on Preterm Birth).While the

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